Customers who add products to their online shopping basket but depart before paying are said to have abandoned their cart.
You might not realize how much money you're wasting as a new Shopify Store owner. By 2021, 67.91% of all shopping carts will have been abandoned.
This equates to somewhat more than two-thirds of customers who add items to their shopping basket but do not complete the transaction. That's a lot of revenue and chances squandered.
The good news is that you can put a stop to it. And if you follow the advice in this post, you'll witness a decrease in cart abandonment and a rise in earnings.
Are you ready to discover how? Let's get this party started.
1. Use BestChat to collect feedback on cart abandonment or offer discounts.
If you're not sure why customers quit shopping carts, there's an easy method to find out: simply ask them!
Of course, approaching each of them one by one can be time-consuming. As a result, if the consumer does not complete the purchase, an automated chatbot can be triggered. Here's an example of a bot that has been abandoned during the checkout process.
Chatbots can assist site visitors in making product selections, answering queries, and clarifying prices such as shipping fees. Chatbots can improve customer satisfaction and increase the likelihood of completing a purchase by providing assistance.
They can also give discounts to entice clients to finish their transactions.
2. Add cart recovery plugins to your Shopify store.
One of the most appealing aspects of using Shopify to build an online store is the abundance of amazing apps and plugins. The issue of abandoned shopping carts is no exception. There are around 800 Shopify abandoned cart apps to choose from. Because many of them are free, you can try them out and pick the one that best meets your needs.
Cart recovery plugins are a wonderful approach to enhancing sales by reducing shopping cart abandonment. They work by sending automated notifications to individuals who have abandoned their shopping carts. Many of them also support Facebook Messaging, allowing consumers to be informed of what they left behind via messenger notifications rather than email messages. With a recovery rate of roughly 16 percent, SMS messages are also highly successful.
3. Send reminders and discount offers via mobile and/or email
Even after a consumer has abandoned a shopping cart, you can still take steps to obtain valuable information about why they abandoned the cart and persuade them to return to your site and complete their purchases.
Email and smartphone (in-app) notifications are excellent ways to contact customers who have abandoned their shopping carts. Open rates have been strong, at around 43% since 2016.
You may accomplish wonders with a well-thought-out, non-intrusive email or text that includes tiny questionnaires to ask the client why they abandoned their shopping cart, a discount on the goods they were trying to buy, or even comedy with a remark like "Hey, Monica!" "Are you our champion?" says the narrator.
4. Allow Guest Check-out
Consider allowing consumers to check out as a guest if they are abandoning the payment process at the point of having to create a new account.
BestChat found that 28% of clients abandon shopping carts because the site requires them to register.
This happens for a variety of reasons: they may only buy from the merchant once, they don't want to reveal personal information, and - most importantly – they don't want to receive emails.
Another reason is that they are short on time and simply want to buy what they came for, so the option to check out quickly and with the minimum of information is great.
This means you can still gather an email address, name, and phone number in a GDPR-compliant manner (important for email retargeting and staying in touch with customers for delivery purposes), and then allow them to make a quick purchase with the option to sign up for an account later.
5. Make the checkout process simple, reliable, and clear
Having a multi-step checkout procedure with an unclear length might create uncertainty and confusion, which is customer kryptonite. Show them a progress indicator indicating where they are in the process to help them feel safe in their understanding of what is happening and when.
The checkout process should be made easier, according to 21% of cart abandoners. For example, people may be anxious that there will be no opportunity to evaluate or amend their purchase, thus having a step labeled 'Review' may assist to alleviate their anxieties.
Furthermore, cart abandonment is influenced by the length of the checkout process. A long process may cause the consumer to lose interest or become frustrated, therefore it's critical to let them know how quickly they're progressing through the checkout process.
With a clear 4 or 3 steps process, customers may be sure they haven't made any mistakes in their order because the order summary is available throughout the site.
Conclusion
To be a conclusion, the tips are,
1. Use BestChat to collect feedback on cart abandonment or offer discounts
2. Add cart recovery plugins to your Shopify store
3. Send reminders and discount offers via mobile and/or email
4. Allow Guest Check-out
5. Make the checkout process simple, reliable, and clear
BestChat totally agrees that online shopping cart abandonment isn't going away any time soon. If you are aware of and understand the problem, however, you can increase your revenues by retrieving abandoned carts and lowering the abandonment rate. Good luck to every Shopify merchant.